App Downloads, Mobile Spending Hit Record High in 2022: App Annie

Consumers downloaded a record 204 billion apps and spent $120 billion on mobile software in 2019. That'southward according to the latest 'State of Mobile' report from App Annie which analyzes the biggest app trends from effectually the earth and sets forecasts for what's to expect going frontward.

As per the report, the total number of downloads went upwards 6 percent globally from the previous year, while the total spending on apps, including outright purchases, subscriptions and other in-app spending, increased more than 2.1 times during the same menses. Red china reportedly remains the single largest market place for app developers, bookkeeping for 40 per centum of global spend on the mobile eco-organization.

Games manifestly accounted for 72 pct of all spending on mobile apps last yr, while non-gaming apps, including streaming services, accounted for the remaining 28 pct. According to the report, 97 percent of all spending on non-gaming iOS apps in the Us was driven past subscriptions, while the figure stood at 91 percentage for Google Play. The biggest beneficiaries of subscription-based spending were Tinder, Netflix and Tencent Video.

Meanwhile, nigh of the growth in the number of app downloads can be attributed to emerging markets, like Republic of india, Brazil, Prc and Indonesia, where the total number of downloads increased 190 percent, forty percent, 80 percent and 70 percent, respectively, since 2016. During the same menstruation, the US merely registered a nominal 5 percent growth, said the report.

Yet, developed markets all the same apparently connected to atomic number 82 in aggregate terms, with the US accounting for 12.3 billion downloads in 2019, while Japan and South korea accounting for two.5 billion and two billion, respectively. Overall, given the force of the global mobile industry, App Annie says information technology volition continue to grow at a rapid rate, contributing a whopping $4.8 trillion to the global Gross domestic product by 2023.